The SFPM performance management solution has been developed
since 1999. The model has been used successfully in
a number of organizations to resolve problems, develop
new products, re-engineer processes and manage performance.
This
instrumental theory of stakeholder management especially
turns the neo-classical theory of the firm upside down.
It implies that behavior that is trusting, trustworthy
and cooperative, not opportunistic, will give the firm
a competitive advantage. Jones 1995
